In business-to-business programs, social media generates leads to be followed up by members of sales staff, including field salespeople, telemarketers, or the email sales force. Direct Traffic is where they have your URL from a business card or newspaper add and is generally from people who already know your business …

Advertisements and other marketing communications can first appeal to the emotions or feelings held by A negative SEO strategy involves crawling a website. This "forceful" crawling of the website puts strain on the web server, causing the website to slow down or even crash. Besides looking for established companies and …

A brand's image consists of the feelings consumers and business-tobusiness customers have toward the organization and each individual brand. Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. If you've set yourself up with Google Search …