Be helpful by reporting broken links

You've spent plenty of time and money building the perfect website for your business - the very first thing that you'll want next is for people to find it! Whilst there are various ways of promoting your services; paying for advertising campaigns that have no guarantees of working - there isn't anything …

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Takeaway tips for search queries

If you make a website from scratch, you need to take a few SEO related things into account. It's incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Social media offers pathways to engage in two-way communications with consumers, at …

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Mobile-First Indexing: Fix issues around preferred domain

By tapping into the mobile traffic, you'll also be able to increase your website's visibility. If you keep that goal in mind with your SEO strategy, you'll find your choices pay off, even if you're not totally up to date on every single nuance of search engine algorithms. The finest …

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Have you tried the Webmaster Help Forum for help on offsite SEO

The best part of off-page optimization is that there are a handful of proven techniques you can start using today to improve your SERPs on the world's largest search engine. It turns out the phrase 'digital marketing is constantly evolving' is about as unique to the B2B industry as an …

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How to really understand SEM

Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. The best SEO translations are achieved when the client and translator work together in close collaboration. If …

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How to reinvent reporting without looking like an amateur

It's an invaluable source of referral traffic, domain authority, and reputation benefits. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. But we also know that adding more high-quality links (and their new cousin, brand mentions) generally results in …

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Winning tactics for search queries

Without goals, it's nearly impossible to objectively measure your progress, but with too lofty or unfounded goals, you'll only set yourself up for a skewed sense of disappointment. First, they make it easy for visitors to find content on your site, and second, they enable search engines to spider your …

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