But before you make any immediate judgments or think you know local SEO inside and out, check out these all-too-common misconceptions about the strategy: This is somewhat true to the user, but even then it's a bit of a stretch. Google Pagerank, mozRank, and mozTrust are nothing but algorithms to …

A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to …

It's an invaluable source of referral traffic, domain authority, and reputation benefits. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. But we also know that adding more high-quality links (and their new cousin, brand mentions) generally results in …

In business-to-business programs, social media generates leads to be followed up by members of sales staff, including field salespeople, telemarketers, or the email sales force. Direct Traffic is where they have your URL from a business card or newspaper add and is generally from people who already know your business …

Without goals, it's nearly impossible to objectively measure your progress, but with too lofty or unfounded goals, you'll only set yourself up for a skewed sense of disappointment. First, they make it easy for visitors to find content on your site, and second, they enable search engines to spider your …

Advertisements and other marketing communications can first appeal to the emotions or feelings held by A negative SEO strategy involves crawling a website. This "forceful" crawling of the website puts strain on the web server, causing the website to slow down or even crash. Besides looking for established companies and …

These are internal search results pages and Google doesn't like these, the reason being people don't want to go from Google's search results to yours - they want to see content that matches satisfies their search intent. There are numerous things that can trigger red flags for mobile user experience. Google's …

Are the load times painfully lackadaisical on mobile due to large video assets and inadequate hosting packages? This is especially useful when you have pages with more than one URL (e.g. Try to ask questions in the headers of your copy. Because more and more people are typing in …

That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust-especially for mid-tier eCommerce websites who don't have enough Domain Authority to compete with bigger competitors. Make sure that you label all of your images with descriptive alt attributes. Simply …

Always keep the restrictions of the small screen in mind when creating or editing content. Don't use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. SEO-friendly content writing is not just about pandering to your …

Be open to targets you wouldn't normally consider. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. It is always fresh and up-to-date. Have you ever tried to buy artisan G&J Lines rocking horses …

All of this internal processing knowledge is contained within the semantic network and organized on a conceptual basis. It's not only about age. In the years ahead, Google will be hard to beat, as it is many steps ahead of its competition. I could invest in a lovely classic rocking …

Publish content that people would like to share and link to. Yet, developing strong visibility requires that you have the right kind of links pointing to your site. What about paid rankings? If you're looking for Ayres rocking horses , you've come to the right place. Incidentally, have you tried organic …

Make each page intuitive enough so that you can easily identify its purpose. As opposed to trending topics, which can provide you with a surge in traffic for a short period. You pick the desired renewal period and pay the fee, and you are set for that many years. For …

A brand's image consists of the feelings consumers and business-tobusiness customers have toward the organization and each individual brand. Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. If you've set yourself up with Google Search …

While it is a worthwhile goal to collect as much data as possible, data quality, and knowing which data will address your needs, remain para- mount. The last thing you need is to drive two hours when your server goes down. SEO involves internal and external website analysis, including link …

What many SEOs forget is that a homepage should be treated like any other page on an eCommerce website, content-wise. Always remember, "Content is King". Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. Then your rankings …

The quote, of course, should be on-topic with the article as a whole. Consider our blog subdomain name - FreeLogoServices.com/blog. This has created a significant difference in how people use search engines and the results they create for those browsing the web. I couldn't begin to think I could …

Twitter is the easiest and quickest way to learn what is happening. Select a valuable blog post that was published a year or more ago but is still highly relevant to your business, industry, products, or services. The title of the MC is exaggerated or shocking. Recently, I came across …

Google Pagerank, mozRank, and mozTrust are nothing but algorithms to rank website authority. Many marketing professionals believe that benchmarks provide helpful tools. An advertising agency might have relevant experience without representing a competitor. Are there any places in the UK to locate the finest yorkshire rocking horses ? Have you tried …

You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating …

In countries where internet systems allow the free flow of messages, a marketing piece designed for viewers in Spain might quickly appear in China or Greece. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds …

But until the next-best-thing takes over and changes the name of the game, let's dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world. Online marketers also commonly use the homepage's descriptive content in directory submissions and other …

Agency SEOs have an edge because they have access to independent sets of data that span across different industries. Visual content shared on Pinterest has a longer lifecycle compared to other content formats. Pins receive 40 percent of all the clicks within the first day and 70 percent take place …

Content marketing is the process of developing unique content that is useful for your target market - often without selling whatsoever. Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there's no need for many business owners to worry too much about this. All you need to …

The most important thing is to make sure the image and alternative text are relevant to the page. Integrity is the essence of everything successful. This is the wrong question to ask, in my opinion. Are there any places in the UK to locate the finest Lines rocking horses ? For …