Repurpose old social media

Too often, business owners create a decent site, and then forget about it. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page …

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A do-it-yourself guide to link bait

Sites that seek payment to assist in building trust should be given thorough examination. Internal linking won't just increase your search rankings; it will keep your users engaged on your site for longer, which increases the likelihood of a conversion. Children love playing on playground equipment - didn't you when you …

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Do you struggle with optimizing your posts for search?

But before you make any immediate judgments or think you know local SEO inside and out, check out these all-too-common misconceptions about the strategy: This is somewhat true to the user, but even then it's a bit of a stretch. Google Pagerank, mozRank, and mozTrust are nothing but algorithms to …

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What everyone ought to know about bread crumbs

In business-to-business programs, social media generates leads to be followed up by members of sales staff, including field salespeople, telemarketers, or the email sales force. Direct Traffic is where they have your URL from a business card or newspaper add and is generally from people who already know your business …

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Take care when dealing with cloaking

While it is a worthwhile goal to collect as much data as possible, data quality, and knowing which data will address your needs, remain para- mount. The last thing you need is to drive two hours when your server goes down. SEO involves internal and external website analysis, including link …

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