But before you make any immediate judgments or think you know local SEO inside and out, check out these all-too-common misconceptions about the strategy: This is somewhat true to the user, but even then it's a bit of a stretch. Google Pagerank, mozRank, and mozTrust are nothing but algorithms to …

In business-to-business programs, social media generates leads to be followed up by members of sales staff, including field salespeople, telemarketers, or the email sales force. Direct Traffic is where they have your URL from a business card or newspaper add and is generally from people who already know your business …

These are internal search results pages and Google doesn't like these, the reason being people don't want to go from Google's search results to yours - they want to see content that matches satisfies their search intent. There are numerous things that can trigger red flags for mobile user experience. Google's …

While it is a worthwhile goal to collect as much data as possible, data quality, and knowing which data will address your needs, remain para- mount. The last thing you need is to drive two hours when your server goes down. SEO involves internal and external website analysis, including link …