Even though I had my meta tags in place at the top of my coded page, search engine spiders had to sift through my navigational items (which were JavaScript, not HTML) before they could reach my keyword-rich content. However, if Google catches you, it will take your website from their …

The best part of off-page optimization is that there are a handful of proven techniques you can start using today to improve your SERPs on the world's largest search engine. It turns out the phrase 'digital marketing is constantly evolving' is about as unique to the B2B industry as an …

A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to …

You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating …

But until the next-best-thing takes over and changes the name of the game, let's dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world. Online marketers also commonly use the homepage's descriptive content in directory submissions and other …