What you should have asked your teachers about page rank

For example, advertising products your customers might actually be interested in the footer and sidebars of your website, away from your main content is ideal. For example, if you have an important resource on your site that gets little traffic or inbound links, but does get a lot of internal …

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Takeaway tips for search queries

If you make a website from scratch, you need to take a few SEO related things into account. It's incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Social media offers pathways to engage in two-way communications with consumers, at …

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More focus is put on doorway sites

Even though I had my meta tags in place at the top of my coded page, search engine spiders had to sift through my navigational items (which were JavaScript, not HTML) before they could reach my keyword-rich content. However, if Google catches you, it will take your website from their …

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Have you tried the Webmaster Help Forum for help on offsite SEO

The best part of off-page optimization is that there are a handful of proven techniques you can start using today to improve your SERPs on the world's largest search engine. It turns out the phrase 'digital marketing is constantly evolving' is about as unique to the B2B industry as an …

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Determining Relevance: Trust your gut when it comes to RSS feeds

You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating …

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How we improved our blogs in on week

But until the next-best-thing takes over and changes the name of the game, let's dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world. Online marketers also commonly use the homepage's descriptive content in directory submissions and other …

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