You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating …

But until the next-best-thing takes over and changes the name of the game, let's dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world. Online marketers also commonly use the homepage's descriptive content in directory submissions and other …