What you should have asked your teachers about page rank

For example, advertising products your customers might actually be interested in the footer and sidebars of your website, away from your main content is ideal. For example, if you have an important resource on your site that gets little traffic or inbound links, but does get a lot of internal …

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Keyword-Based Competitor Research

Anecdotal evidence almost always reigns supreme, and unfortunately, some bits of anecdotal evidence are untrue, or are just random flukes, and end up getting blown out of proportion and syndicated to a wide audience. There's no exact cutoff here, but long-tail keywords are essentially the same as basic keywords, but …

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Repurpose old social media

Too often, business owners create a decent site, and then forget about it. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page …

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Be helpful by reporting broken links

You've spent plenty of time and money building the perfect website for your business - the very first thing that you'll want next is for people to find it! Whilst there are various ways of promoting your services; paying for advertising campaigns that have no guarantees of working - there isn't anything …

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Make domain authority your centre of attention

On-page SEO (also known as on-site SEO) refers to the practice of optimizing web pages to improve a websites search engine rankings and earn organic traffic. This could be a video or podcast interview on your own site, a case study, a co-created survey, or just about anything else you …

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Takeaway tips for search queries

If you make a website from scratch, you need to take a few SEO related things into account. It's incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Social media offers pathways to engage in two-way communications with consumers, at …

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Consider gateway sites at the inception

When working on your website, put the user first. Without them your site is worthless. Don't bother with 'shortcuts'. If it sounds too good to be true, it probably is. They don't function like us and therefore will not understand and categorize websites the same way. If you're looking for …

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What can Instagram teach you about nofollow links

In their official blog, Google shared some information about featured snippets. If your website is listed with a featured snippet on the search results page, it will stand out from the rest of the results. Despite previous assumptions, a link from a 301 redirected page shouldn't lose any PageRank compared …

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A do-it-yourself guide to link bait

Sites that seek payment to assist in building trust should be given thorough examination. Internal linking won't just increase your search rankings; it will keep your users engaged on your site for longer, which increases the likelihood of a conversion. Children love playing on playground equipment - didn't you when you …

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Mobile-First Indexing: Fix issues around preferred domain

By tapping into the mobile traffic, you'll also be able to increase your website's visibility. If you keep that goal in mind with your SEO strategy, you'll find your choices pay off, even if you're not totally up to date on every single nuance of search engine algorithms. The finest …

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More focus is put on doorway sites

Even though I had my meta tags in place at the top of my coded page, search engine spiders had to sift through my navigational items (which were JavaScript, not HTML) before they could reach my keyword-rich content. However, if Google catches you, it will take your website from their …

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Have you tried the Webmaster Help Forum for help on offsite SEO

The best part of off-page optimization is that there are a handful of proven techniques you can start using today to improve your SERPs on the world's largest search engine. It turns out the phrase 'digital marketing is constantly evolving' is about as unique to the B2B industry as an …

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How to really understand SEM

Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. The best SEO translations are achieved when the client and translator work together in close collaboration. If …

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Winning marketing strategies for meta tags

Understanding SEO is crucial to significantly increasing your traffic and brand awareness. Maybe you were referenced in a press release or noted as a sponsor for a charity event, or maybe you were featured in a series of offsite articles. Do you get good customer responses when you're searching for …

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Do you struggle with optimizing your posts for search?

But before you make any immediate judgments or think you know local SEO inside and out, check out these all-too-common misconceptions about the strategy: This is somewhat true to the user, but even then it's a bit of a stretch. Google Pagerank, mozRank, and mozTrust are nothing but algorithms to …

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How to reinvent reporting without looking like an amateur

It's an invaluable source of referral traffic, domain authority, and reputation benefits. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. But we also know that adding more high-quality links (and their new cousin, brand mentions) generally results in …

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What everyone ought to know about bread crumbs

In business-to-business programs, social media generates leads to be followed up by members of sales staff, including field salespeople, telemarketers, or the email sales force. Direct Traffic is where they have your URL from a business card or newspaper add and is generally from people who already know your business …

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Winning tactics for search queries

Without goals, it's nearly impossible to objectively measure your progress, but with too lofty or unfounded goals, you'll only set yourself up for a skewed sense of disappointment. First, they make it easy for visitors to find content on your site, and second, they enable search engines to spider your …

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Why most people will never be great at dynamic pages

Advertisements and other marketing communications can first appeal to the emotions or feelings held by A negative SEO strategy involves crawling a website. This "forceful" crawling of the website puts strain on the web server, causing the website to slow down or even crash. Besides looking for established companies and …

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Design + web crawlers = Greatness

Are the load times painfully lackadaisical on mobile due to large video assets and inadequate hosting packages? This is especially useful when you have pages with more than one URL (e.g. Try to ask questions in the headers of your copy. Because more and more people are typing in …

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Define your goals with regards to LSI

That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust-especially for mid-tier eCommerce websites who don't have enough Domain Authority to compete with bigger competitors. Make sure that you label all of your images with descriptive alt attributes. Simply …

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Create unique, accurate page titles with authority sites in mind

Always keep the restrictions of the small screen in mind when creating or editing content. Don't use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. SEO-friendly content writing is not just about pandering to your …

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